Squid ... like a craft beer in a sea of Bud Light
Welcome to Squid, the most storied SUP brand you’ve never heard of. Our home is here, in British Columbia, in the iconic Sea to Sky corridor where the rivers and high alpine lakes of the Coast Mountain Range drain into the Pacific Ocean, a place that connects people to nature in a way that few places in the world can match.
We’re a small team of creatives, entrepreneurs and engineers united by the love of adventure, and for decades we’ve lived and breathed the intoxicating West Coast life. Together we’ve designed lifestyle products for some of the world’s biggest outdoor brands - including more than a decade in the SUP industry.
Squid might be new on the SUP scene, but it’s been years and thousands of paddle strokes in the making. Homegrown and independent, we’re uncompromising when it comes to performance and durability, and our values are your values: we never stop experimenting with alternative materials and processes to reduce our impact on the planet, and as a 1% For The Planet company, we’re committed to funding organizations working to protect the waterways that sustain us.
You just found your new paddling partner.
If there's one element that binds the people behind Squid, it's that we're doers.
For Pete's sake, don't sit still.
And we don't even know Pete.
Why whistler
Like many teenagers of the 80’s Warren Miller was the reason I left my mother crying at the end of the driveway to head to the mountains with a pickup filled with skis, mnt bike and hockey gear. Since the moment I arrived in Whistler I’ve been inspired by the people who chose to do the same as i did and get outside and live it up. After traveling throughout the west and much of the world for the last 30 years to chase waves, ski POW and mnt bike I can honestly say no other place in the world offers what BC does. It truly is paradise.
Experience
I am a very lucky individual who can say my friends truly inspire me in a way that has left an indelible mark on the manner to which I’ve crafted my life. Most of the last 30 years has seen me trying to perfect the balance of working less, living more and sharing a travel and outdoor lifestyle through imagery and stories. A fortunate connection in 2010 with Clay Feeter and Evelyn O’Doherty from Stand Up Journal, now Session Magazine as well as a few other key media publications allowed me outlets for my documentation of the growth of SUP here in the Sea to Sky and abroad. I’ve worked with Canadian and International SUP companies on media production, developing brand identity and designing boards, paddles and accessories with innvovative sustainable inputs mirroring my own ambitions of living a life in harmony with the environments we play in and around.
Favourite Place to Paddle
Anywhere in Indo and BC. The waters in both place are raw, rugged and teaming with life. No matter where I travel abroad I always get a ping of excitement to come home as there really is no other place in the world like the coastal waters of BC. I’ve spent 25 years surfing in Tofino and will drop anything and everything to head across the island.
You can also find me… Chasing POW and mountain biking. I kinda consider myself a goat in the surf. Never miss apres, it’s always a good time.
Why Whistler
I’ve lived in the Sea to Sky for close to 30 years, arriving in Whistler the day after I graduated from Queen’s Engineering. Like most young people, I came for the mountain biking and skiing, and I’ve stayed because there’s no place quite like BC - oceans, mountains, rainforests, deserts - it’s mind blowing.
Experience
In 2012 Rosie and I started riding ebikes to get around Whistler so we could emit less carbon. Prior to launching Squid, we were both working with DOST Ebikes overseeing their Sustainability Program, we also had a hand in new product development, it was such an invaluable experience. Ebikes are a climate change solution!
Favourite Place to Paddle
I’m all up for a good float on the lake on a hot day, but it’s the overnight touring in the waters around Vancouver Island that I love most. The ocean is alive and
it’s pure magic. Also I suck at surfing.
You can also find me... Mountain biking and skiing pow. Then at apres.
Why Squamish
I grew up in Whistler and moved to Squamish right after High School to chase the climbing dream. I fell in love with the town for it beauty and people.
Experience
I have been playing outside for as long as I can remember. I turned that passion into a career in product design. The juxtaposition of those two passions really satisfies. I love the details and the efficiency that can be attained when I get the formula right.
Favourite Place to Paddle
anywhere that the water is warm enough to wear shorts and clear enough to see the bottom. Waves are a major bonus!!!
You can also find me... hanging out with my family, riding bikes and cooking.
