who we are


if you sit idle, you may rust

After a hot day paddling, I reach for a… cerveza.  Muy fria por fa vor. Don’t forget your coozie.

Why whistler

Like many teenagers of the 80’s Warren Miller was the reason I left my mother crying at the end of the driveway to head to the mountains with a pickup filled with skis, mnt bike and hockey gear. Since the moment I arrived in Whistler I’ve been inspired by the people who chose to do the same as i did and get outside and live it up. After traveling throughout the west and much of the world for the last 30 years to chase waves, ski POW and mnt bike I can honestly say no other place in the world offers what BC does. It truly is paradise.


I am a very lucky individual who can say my friends truly inspire me in a way that has left an indelible mark on the manner to which I’ve crafted my life. Most of the last 30 years has seen me trying to perfect the balance of working less, living more and sharing a travel and outdoor lifestyle through imagery and stories. A fortunate connection in 2010 with Clay Feeter and Evelyn O’Doherty from Stand Up Journal, now Session Magazine as well as a few other key media publications allowed me outlets for my documentation of the growth of SUP here in the Sea to Sky and abroad. I’ve worked with Canadian and International SUP companies on media production, developing brand identity and designing boards, paddles and accessories with innvovative sustainable inputs mirroring my own ambitions of living a life in harmony with the environments we play in and around.

Favourite Place to Paddle 

Anywhere in Indo and BC. The waters in both place are raw, rugged and teaming with life. No matter where I travel abroad I always get a ping of excitement to come home as there really is no other place in the world like the coastal waters of BC. I’ve spent 25 years surfing in Tofino and will drop anything and everything to head across the island.

You can also find me… Chasing POW and mountain biking. I kinda consider myself a goat in the surf. Never miss apres, it’s always a good time.

After a hot day paddling, I reach for a...cold beer, usually something crafty from BC, but an icy bottle of Mexican cervesa with a lime wedge is a real treat.

Why Whistler

I’ve lived in the Sea to Sky for close to 30 years, arriving in Whistler the day after I graduated from Queen’s Engineering. Like most young people, I came for the mountain biking and skiing, and I’ve stayed because there’s no place quite like BC - oceans, mountains, rainforests, deserts - it’s mind blowing.


In 2012 Rosie and I started riding ebikes to get around Whistler so we could emit less carbon. Prior to launching Squid, we were both working with DOST Ebikes overseeing their Sustainability Program, we also had a hand in new product development, it was such an invaluable experience. Ebikes are a climate change solution!

Favourite Place to Paddle

I’m all up for a good float on the lake on a hot day, but it’s the overnight touring in the waters around Vancouver Island that I love most. The ocean is alive and
it’s pure magic. Also I suck at surfing.

You can also find me... Mountain biking and skiing pow. Then at apres.

After a hot day paddling I reach for a......... cold beer

Why Squamish

I grew up in Whistler and moved to Squamish right after High School to chase the climbing dream. I fell in love with the town for it beauty and people.


I have been playing outside for as long as I can remember. I turned that passion into a career in product design. The juxtaposition of those two passions really satisfies. I love the details and the efficiency that can be attained when I get the formula right.

Favourite Place to Paddle

anywhere that the water is warm enough to wear shorts and clear enough to see the bottom. Waves are a major bonus!!!

You can also find me... hanging out with my family, riding bikes and cooking.