The Squid Paddle Co. lineup of water sports accessories offers retailers something new and exciting - today’s customers are discerning and they are looking to support innovative, independent brands that reflect their values. Squid ticks all of these boxes and the Squid story is a compelling story to share with your customers as they browse your store.

Squid is an independent, homegrown brand built by veteran paddlers and industrial designers. We’re based in Whistler, British Columbia, an outdoor adventure wonderland known the world over. Our brand identity - a throwback to ’70’s West Coast surf culture - runs through everything we do.

Our design philosophy is evident in every product - performance, durability and sustainability:

Our entire product lineup is made using recycled and natural fibre inputs

Our Shoreline Eco Series is produced in Fair Trade factories

Our Waterline paddles are individually crafted by hand in Thailand 

Squid is a proud member of 1% for the Planet

If you’re excited by the direction Squid is taking water sports, then we’d love to be working with you. Email us below and we'll respond with our 2024 Product Catalogue, Dealer Agreement and Order Form.

Email: Dealer@squidpaddleco.com