some things are worth waiting for

Introducing our lineup of small batch iSUPs… boards with a distinctive West Coast beach vibe and unrivaled performance.

Designed in BC by paddlers for paddlers, every model is designed with a custom shape, rocker profile and fin placement to excel in many different paddling situations.

So whether you’re a salty veteran or you’re just getting into it, there’s a Squid board ready to take you as deep as you want to go.

designed by paddlers. built to inspire.

And just like everything we design and produce at SQUID, our boards push the limits of eco-friendly materials, including a host of natural and recycled materials that we’ve helped to pioneer in the industry: Bloom Foam deck pads, Yulex natural rubber and recycled webbing handles, Yulex leash and fins made from recycled plastic.


Simply put, no one produces iSUPs like SQUID.

key features & tech

Every iSUP from Squid Paddle Co is packaged with our new Shoreline TB, Recycled plastic fin and our Yulex Eco Leash.

design with purpose

SQUID's design process stems from a foundation of Sustainability that's been years, and literally thousands of paddle strokes in the making. We've pioneered and tested the use of Bloom Foam and Yulex® in the industry and have now woven them into a unique manufacturing process. Every input into our boards, paddles and accessories are carefully chosen - we only use fabrics and materials where they're needed - and combined with industry leading processes like heat welded seams, carbon stringers, woven fusion double layer drop stitch and recycled fabrics and aluminum, SQUID stands alone in the industry.

shoreline sk skeleton

Your next iSUP bag may not even be a bag at all. New to the SUP industry, our game-changing Skeleton is a full bag replacement that will get everything you need to the beach with half the bulk of a regular iSUP bag.

see the Shoreline skeleton

Bloom™ Foam deck pads

Premium Bloom™ deckpads from algae biomass harvested from freshwater sources throughout the world helping to improve the quality of the very waterways we paddle. Your connection to your board becomes greater when it's eco-friendly.

Yulex® leash

There's simply no need for oil-based neoprene. Ever. We use Yulex®, a FSC Certified natural plant-based rubber in our ankle leashes and our padded handles on our iSUPs. You no longer need to choose between performance and the planet.

shop Yulex leash

Yulex®/recycled webbing handles

Where other boards fail, our Squid iSUPs excel. Our custom Yulex and recycled webbing sandwich handles provide all the comfort you need to get your board from point A to B no matter the distance. It's all in the details.

pump it up

Our SQUID recycled aluminum double action pump. Light, durable and hard wearing built to last a lifetime of adventures. Adorned with our 1% For The Planet member logo so you too can spread awareness of the importance of both people and brands who tackle our planet's most pressing environmental issues.

shop squid aluminum pump