We make craft SUP gear in a way that's better for paddlers & the planet.

Performance inflatable sups

Get ready to turn some heads.

Introducing our lineup of small batch iSUPs… boards with a distinctive West Coast beach vibe and unrivaled performance.

our boards

Handcrafted Carbon / Maple Paddles

Performance meets Planet in these handcrafted beauties - full carbon + FSC maple, bio resin and recyclable foam core.

our paddles

eco accessories

Yulex natural rubber ankle leash and Organic cotton hats for all your summer adventures. Look good on and off the water.

the goods
Squid Paddle Co. The Most Storied SUP Brand You’ve Never Heard Of
Squid Paddle Co. The Most Storied SUP Brand You’ve Never Heard Of

If you’ve been following me over the last 15 years of my standup paddling journey, you’re probably most familiar with my work behind the camera, documenting the growth of SUP for Standup Journal, now Session Magazine as well as the Instagram feed @SUP.La.Vie 

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SUP in beautiful Howe Sound British Columbia
Why iSUP?

I love my boards but it I don’t pamper them. They have been dragged across rocky shores, through forested river banks and over and under log jams.

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Paddle with the Pooch
Paddle with the Pooch

It sure does look like fun, especially with the many adventurous dogs you see across Instagram enjoying a water-filled adventure in a glassy turquoise lake.

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at squid, sustainability has a front seat

Why we do what we do

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Sneak peeks & all the deets on SUP lifestyle and our new SUP gear.