We make craft SUP gear in a way that's better for paddlers & the planet.

Performance inflatable sups

Get ready to turn some heads.

Introducing our lineup of small batch iSUPs… boards with a distinctive West Coast beach vibe and unrivaled performance.

shop boards

game-changing bags

We're changing the way people access the shoreline.

Any shoreline.

Travel. Adventure. Safety.

See the shoreline eco series

Handcrafted Carbon / Maple Paddles

Performance meets Planet in these handcrafted beauties - full carbon + FSC maple, bio resin and recyclable foam core.

shop waterline paddles
Fire in the sky
Fire in the sky

Sometimes the simple chance to create is stronger than the temptation to experience, from the water, the upcoming miracle that is the dance of the sun and sky.

Read More

A shuck and a Beer
A shuck and a Beer

We shucked and ate so many damn raw oysters and drank so many beers we missed the actual party. Not that this is trend with Dave and I, but we are part of the 'Fun Hog' crew.

Read More

Early days of SUP in Whistler, BC on Alta Lake
Follow Me

Not sure why the girls were stretching. Probably because they were a little nervous and didn’t know if they’d fall in running the river I was continually convincing them was a good idea.

Read More

at squid, sustainability has a front seat

Why we do what we do